Advertising Campaign

This project aimed to develop a limited-run advertising campaign that positioned Mary Kay in a bold and unexpected way. The campaign aimed to challenge misconceptions surrounding the direct selling channel by highlighting the brand’s strongest asset—its high-quality products, which consistently performed well in focus groups. Working within a limited creative budget, we strategically leveraged vibrant, dramatic photography with striking compositions and engaging copy that emphasized key product benefits. A graphic framing approach was used to seamlessly connect the Mary Kay logo with the product's unique advantages, reinforcing brand recognition and credibility.